ABOUT ME
I am a dynamic and seasoned executive with more than 15-plus years of experience in marketing, sales, and product development. I have a quantifiable record of achievement and demonstrated success in applying data analytics to create omni/multi-channel strategies which build brands, product lines and, ultimately, companies - using both traditional and online mediums – while increasing return on marketing investment (ROMI).
I have been described as an intuitive leader with acute insight and expertise in utilizing data to identify appropriate marketing channels, increase market penetration, and support sales across multiple industries and in both client-side and agency settings; allowing me to excel at aligning core business, revenue, and growth goals to increase overall return on company investment (ROI). To this end, I have proven strength in directing all aspects of the marketing, sales, and product development processes, establishing go-to-market and growth strategies, motivating people, and solving problems.
I take pride in being an effective decision maker, negotiator, and communicator adept at working with professionals at all levels and with diverse backgrounds. In short, recognized for consistently achieving goals, hiring and supervising market-leading talent, networking with stakeholders, expertly analyzing data, and helping companies make the best decisions – I am confident that I can help any company succeed, in any industry, no matter the barriers.
My qualifications include:
* Significant experience developing and implementing omni/multi-channel quantifiable B2C, B2B, and B2B2C product, brand, and marketing campaigns across multiple industries and mediums.
* Proven experience in the development and implementation of successful new product, sales, and market penetration strategies.
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* Excellent verbal and written communication skills to include strong editing experience.
* Expertise in the successful development of e-commerce, web (SEO, SEM, Google Ads, etc.), mobile, and social media strategic development for a variety of online and offline entities.
* Expert-level understanding of analytics, market research, prospect profiling, and barrier behavior assessments. Systems/tools experience includes Google Analytics, Marketo, Pardot, Salesforce.com, Sugar, HubSpot, KBM, PRIZM, et al.
* Significant sales experience to include growth and retention responsibilities for online and offline programs across multiple industries.
* Proven ability to effectively prioritize, manage, analyze and direct high-level programs with integrity and efficiency while effectively communicating status and outcomes.
* P&L responsibilities for a $20 million marketing budget within a Fortune 100 company.
* Management and growth responsibilities for teams as large as 17 individuals.
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I have a talent for motivating people, solving problems, and creating opportunity. I welcome the opportunity to bring my talents and passion for marketing and product to your organization.
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Sincerely,
Ken Brooks
Resume
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