WHAT I DO
Years of seeing what has worked, and what hasn’t worked at a lot of good companies and agencies, and working with a lot of smart marketers, has led me to my marketing and product development philosophies.
MARKETING PHILOSOPHY
Marketing is a holistic way of thinking about business, rather than a bundle of its techniques (direct, digital, social, advertising, branding, etc.).
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In its purest form, marketing is expertly utilizing data and analytics to develop a deep understanding of your customer base, create a clear and unique selling proposition, and ensure your brand connects with prospects and customers/clients on an emotional level through strategic communication channels.
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Simply, effective marketing is critical to any organization's success.
To give you an idea where it all comes from, here are a few of my core marketing beliefs.
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Measuring Marketing Response
I believe every piece of marketing communication can and should generate a measurable response and strengthen the brand.
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Positioning, Messaging & Measurement Strategy
I believe the positioning, messaging and measurement strategy should be integrated from the start.
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Generating Response
I believe that the best offer is powered by a strong brand connection.
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Integration With Social Media
I believe that leveraging learning from marketing performance to establish and nurture social media networks will engage customers and prospects in increasingly more profitable ways.
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Big Ideas vs. Marketing Best Practices
I believe big ideas are more important than best practices – and I think best practices are important, until you create something that works better.
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Data Analysis
What are marketing metrics? Marketing metrics are the key performance indicators (KPIs) that we define collectively to determine the success of internet and traditional marketing efforts. Extensive data analysis techniques are provided to uncover the relevant insights to propel your marketing efforts forward.