MARKETING PROCESS
I focus the disciplines of marketing, based on marketing performance metrics, analytics and the power of brand engagement into one marketing perspective. Every program, every strategy I develop, is created to generate measurable results, return on ad spend (ROAS) and marketing investment (ROMI), while enhancing brand value.
Here's a quick tour of the the marketing development process I use to generate quantifiable strategies...
INPUT Starting with the marketing goal, I study the brand issues, market drivers, and all relevant data to develop a RESPONSE CONCEPT. Not your traditional marketing “concept," it’s a context for measurable action.
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PLANNING A data and response driven marketing plan which addresses all the key elements necessary for producing a desired TARGET RESPONSE is developed and executed.
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RESULTS With mechanisms in place to capture and respond to customer engagement, I take the data, analyze and report it to measure success, refresh relevant databases and inform the next marketing program.
HIGH LEVEL MARKETING PROCESS
